For over 7 years I've been following the work of Josh Tickell. Most of you are familiar with his self-published book, "From the Fryer to the Fuel Tank," a glossy primer for homebrewers. Tickell took his lead from the women who, in the early 1990s, traveled the US on B100 (and possibly WVO; obtaining the film is elusive) and filmed a documentary entitled "The Fat of the Land." Some of Tickell's critics argue he failed to acknowledge this seminal work, unfairly accepting the title of "Pioneer" bestowed unto him by his followers. I mention this not to diminish Tickell's impact for Biodiesel awareness but to note there is some controversy (in fact, he deserves more credit than any other single person or entitiy, in my view - except maybe Rudy Diesel!).
Over the last few years, Josh parted ways with the homebrew community (accused of "selling out" and abandoning amateur scientists and engineers) to reach a broader audience, primarily through presentations and keynote addresses to farmers, policymakers, and investors. For years, he's been working on shorts and a feature-length documentary, which won accolades at independent film festivals worldwide.
Now, buoyed by the support of Hollywood icons like Peter Fonda, the film is building national momentum. In fact, it starts tomorrow in Scottsdale. I plan to attend the Saturday 7pm show, where Josh will be leading Q&A (according to his website: http://thefuelfilm.com/).